Artistic Live Performance
Mercedes-Maybach | Live Performance | Milan
The Milan Design Week is a world-renowned design spectacle and a global hotspot for inspiration and creative exchange. On behalf of Mercedes-Maybach, we had the honor of curating one of the event’s true highlights - celebrating design, innovation, and artistry at the highest level.
For this exclusive gathering at the stunning Galleria Meravigli in the heart of Milan, we produced an unforgettable cocktail evening, centered around the unveiling of new artworks by David LaChapelle. This remarkable collaboration between Mercedes-Maybach and LaChapelle came to life through a live artistic performance that left the audience in awe.
The experience was a seamless blend of artistic brilliance and creative visionaries:
Choreography by Jesus Halfanimal Villa, set design by Annie Sperling, and project management led by the TEV Group with Matijas Bosnjak for Maybach. The evening's soundscape was crafted by ARKAI Music, accompanied by cello, a trampoline artist, and a pole artist. Dancers Sofia Francesca Lonardi and Roy Ilagou brought the stage to life, supported by stage manager Victoria Arranz. Lighting design was masterfully handled by Kristof Schlößer, while visual projections came from the team at Digital Debris.
